Branding- Northstar Naturopathic Medicine
Doctor Caselli reached out to me initially to update her website and create creative pieces that matched her aesthetic and helped her stand out. I created branding that accurately described Northstar’s down-to-earth and natural approach to health care.
It was important to keep a balance of clean professional elements, with natural and artistic elements. Allowing the majority of the elements to be clean and digital, while hand drawing and painted icons to pull in a hand-touched feel. The use of consistent color through imagery and icons pulls the branding together.
