Branding Update- Western Colorado University

Western already had branding, but it was becoming outdated. Our design team needed to update the brand guide and create a reference for our in-house designers, freelance designers, local printers, and the campus community.

The brand guide we had been using was out of date for years. We also went through a name change in the middle of this project and had drastic web and photography direction changes toward the end of the project.

The design team met once a week at the beginning of the project and divided the workload. Once we had the name change, we passed this project to a freelancer in order to take on the workload. I continued to contribute with feedback and the photography section.